Friday, February 17, 2012
mad with power (think Dark Vader) and his friends (think Rebel Alliance...ok that was a stretch) try to reel him in. The film felt like a superhero origin movie and I am certain that Fox would love to develop this thing into a franchise. The crazy thing is that the movie only cost $12 million to make and Fox did most of the marketing via Twitter and viral marketing. I would imagine a good chunk of the film's cost was also covered by product placement as companies like Pepsi, Pringles, Sony and Canon were featured prominently throughout the film. It turned a profit on its opening weekend. Like Super 8, this film chronicles (see what I did there?) the lives of teens as they record a series of extraordinary events and if you enjoyed that film you should like this one as well.