One of the things we decided when we started this blog is that all of the ratings are subjective and the scale is sort of arbitrary. For example, I saw Chronicle last night and I liked it a lot, but there is no way I can compare it to Before Sunrise on the same scale. I liked it for entirely different reasons. Chronicle had the potential to be a movie I loved or hated. It is a "found footage" movie) like Blair Witch and the Paranormal movies) where 3 high schoolers film their lives as they develop telekinetic powers, which gives them the ability to move objects with their minds and fly. We've all been in situations like that. The movie could have easily fallen into the same dry pit where other teen-based movies end up-but it didn't. It was fresh, creative and set a solid foundation for the 26 year old director's career. The story develops as one of the characters goes a mad with power (think Dark Vader) and his friends (think Rebel Alliance...ok that was a stretch) try to reel him in. The film felt like a superhero origin movie and I am certain that Fox would love to develop this thing into a franchise. The crazy thing is that the movie only cost $12 million to make and Fox did most of the marketing via Twitter and viral marketing. I would imagine a good chunk of the film's cost was also covered by product placement as companies like Pepsi, Pringles, Sony and Canon were featured prominently throughout the film. It turned a profit on its opening weekend. Like Super 8, this film chronicles (see what I did there?) the lives of teens as they record a series of extraordinary events and if you enjoyed that film you should like this one as well.
No comments:
Post a Comment